No black clothes with white sneakers, no beard, no tattoos... Not that there's anything wrong with any of these things, I even think they're cool. Does my refusal to adopt this pattern have to do with the fact that I am unable to grow a beard due to alopecia and my fear of needles? Maybe. But the main reason is that one of the things that bothers me most is "cliché". And, ironically, the clichês are even stronger among creatives, the people who say they are so unique and different.

I'm the type of guy who watches a documentary on statistical analysis followed by a Marvel movie. Who has already experienced fencing, metallurgy and theater. Who has already taught drums and took knitting lessons. Why does it matter? Well, how can I want to have really different ideas if my references are all the same as those of the bearded and tattooed men dressed in black?

Now that cliché description: Art director based in São Paulo, Brazil, with 10 years of experience and working in some of the biggest agencies in the country. I have worked with brands like Natura, Itaú, Beats, Vivo, Amstel, Sadia, Johnson & Johnson, Unilever and many more.